Conceptualizing Artwork is the Most Important Step in the Creative Process
Coming up with rad t-shirt designs or concepts is just a form of writing. And just as in any high-end, bourgeois, Manhattan ad agency, our Creative Department is comprised of a team, encompassing Copywriters & Art Directors. Copywriters are idea people. A good Copywriter can ask you some questions, and with that information, they will conceptualize a logo for your business or brand, or t-shirt deign. Art Directors can draw and create graphics, but they need the Copywriter's idea explained to them in way, which yields the correct outcome; i.e. an eye-catching, professional, elegant (or funny - we are great at humor, too) logo or shirt design. Although, we work with many different talented Artists who utilize various styles, in general, Graphic Designers (i.e. Art Directors) are a dime a dozen. And regardless of their talent, without a great idea, their design will be worthless. If you need a logo for your business, or a new t-shirt design for your streetwear brand, we can help you come up with the idea that will spark the design. Do you need us to write a blog for your website? Do you need us to write all the words in your entire website? Do you need us to create a TV or Radio spot? Our Copywriters have English Degrees and Advertising Agency backgrounds. Call, or Send us an email about your creative project. Maybe we can help.